What is ΙnfΙuencer Μarketing;
Influencer Marketing is a sector of Marketing that focuses on a portion of the target market, made up of people (Influencers) who exert a strong influence on the potential buyers of interest of each company.
The purpose of Influencer Marketing is to connect your Brand with top Influencers in your sector, who will promote your product or services to their audience, achieving the smart, and direct, connection with your audience, on a personal level, through the Influencer.
ExamplesΙnfluencer Μarketing Campaigns
Giant companies have turned to Influencer Marketing, utilizing Influencers with great or little influence to promote their products to the dynamic and mainly young audience that uses Social Media.
Sprite
The soft drink company collaborated with NBA star LeBron James and rapper Lil Yachty to create a viral video, which was successfully played on all social media platforms.
Following a relatively conservative approach, Sprite managed to effectively combine the power of these Influencers and increase its Brand Awareness among its potential audience.
Adidas
Adidas has partnered with singer Selena Gomez, who holds the number one spot for the number of followers on Instagram, to create a campaign on the social media platform.
In addition, Adidas encouraged its Instagram followers to use the campaign’s hashtag in their own photos, with the aim of entering a draw to win one of the outfits featured in the campaign.
As a result of the campaign, the company’s competitive advantage in the market was strengthened and typically during the campaign the share price of its largest competitor, Nike, decreased significantly.
Gap
As a result of the campaign, the company’s competitive advantage in the market was strengthened and typically during the campaign the share price of its largest competitor, Nike, decreased significantly.
These Vloggers received various pieces from the collection and showed how easily, but also fashionably, they can be combined with various pieces of their everyday wardrobe.
This campaign contributed to the effective promotion of the company’s seasonal collection through Social Media and to the increase of its Followers, through the redirection to Gap’s Social Media Accounts of the established audience of Influencers.
Why trust 
influencers to establish your brand?
We act as a link between you and the most important Influencers in your field, designing and coordinating an excellent Influencer Marketing plan, which boosts the popularity of your business to a perfectly targeted portion of Social Media users!
- Increase the impact of your Brand
Exploiting the established audience of each partner Influencer for the immediate and effective promotion of your Brand to its Followers and achieving a practically instantaneous increase of your Brand Awareness.
- Acquisition of dynamic Brand Ambassadors in Social Media
Collaboration with Influencers who will act in the long term as Ambassadors of your Brand, who will also reflect its ethos, values and philosophy.
- Highlighting products and services through a powerful, First-Person Narrative
Exclusive promotion of the Features and Benefits of each featured product or service through an honest, spontaneous, and fully Relatable First-Person Narrative that creates bonds of association between the audience and both the product and your Influencer-Brand Ambassador.
- Expand Relationship with Influencers and Offline
Ability to conduct Offline promotional activities with the participation of our partner Influencers for Real-Life Engagement with your customers, but also to achieve, among other things, In-Store Sales and Traffic.
